Family-Owned Roofing Company in Virginia, Maryland, West Virginia, Pennsylvania, and Ohio
Raising the bar of service and quality as we raise the roof with trustworthy professionals.
The Rose Promise
We keep our promises.
Communication never goes dark.
You’ll always know exactly where we are in the process. And updates? That’s a regular thing with us.
Quality to the
core.
No shoddy workmanship or poor quality materials. We use only the best
Craftsmanship that rivals Paul Bunyan.
We’re not saying your home will be sturdier than if Paul Bunyan built it…but it’ll come pretty dang close.
Guesswork =
Gone.
We know our stuff and that will reflect with the ease you experience in every project. We’re not guessing on how to do something for the first time, we’re pros, so you can trust us.
The Journey Of Rose Roofing
The One Where It All Started
The One Where Paul Gets Into The Biz
The One Where a Girl Meets a Boy
The One Where a Boy Meets a Girl
The One Where The Entrepreneurs Go to Work
The One Where Paul Gets a Big Idea
The One Where The Plan is Set
The One Where a Rose is Planted
The One Where The Rose Starts to Bloom
Meet Our Team.
Meet Our Team.
CEO
As the CEO of Rose Roofing and Restoration, Elizabeth is passionate about disrupting an industry that deserves a more customer service-oriented approach. With a former operations background in non-profit work, politics, and business startups, she is a force of nature when it comes to operational effectiveness, organization, and leadership. As the former COO at two high growth tech startups, Elizabeth is committed to serving her customers well.
Design Skill
Project Management Skill
Taste for Spicy Food
Love for Boat Rides
Love for Travel
Matt Marcolini
Chief Human Resources Officer
Matt is responsible for human resources, strategic planning, and search fulfillment for key additions to the Rose Family. Matt also serves as Chief Administrative Officer of a private equity advisory group. Prior to joining Rose, Matt was the CEO of Cathio, a donation and community engagement platform. He also served as an Executive Director with Corsica Partners, an executive search firm providing talent acquisition services to high-growth technology companies. Oh and he also co-founded a D.C.-based search firm out of college.
Knack for Team Building
Strategic Management Skill
Knowledge of Foreign Languages
Design Skill
Sales Experience
Paul’s responsibilities include generating revenue, training and managing sales representatives, and overall company development. Prior to Rose, Paul was a Sales Manager for Roofsimple, where he was responsible for business development, lead generation, training, and management. Paul successfully helped the company transition from a retail roofing company to an insurance restoration company, growing the company’s revenue by 12x. With a focus in business objectives and strategies, Paul is a driven leader with a passion to help everyone reach the desired objective.
Sales Experience
Team Management Skills
Snowboarding Skills
Love for Sitting in Traffic
Karaoke Skill
Critical Thinking Dedication Ability to enjoy a fine glass of scotch Desire to run a marathon Love for pasta
Edgar currently serves as a Project Manager for Rose Roofing and Restoration. He has over 9 years of customer service experience and extensive leadership skills. He has a proven track record for customer satisfaction and retention. Edgar is recognized for his positive attitude and detail oriented work ethic. Prior to Rose Roofing, Edgar worked as a leader for AMC Theaters where he mastered his risk management skills and developed a flair for driving brand loyalty.
Customer Engagement Skills
Collaborative Skills
Positive Attitude
Love for Family Time
Appetite for Chicken
Love of Ketchup
Born and raised in Cleveland, OH, Nick served in the Air Force for four years. He attended Johnson & Wales in Denver for Culinary Arts and set tile for four years. He previously worked as a foreman of Quanta Utility Engineering Services testing the integrity of steel transmission towers before relocating to Northern, VA and joining Rose Roofing and Restoration. People who have worked with Nick describe him as a good communicator, honest, and a strong listener. He hasa beautiful 2 year old daughter with his partner, as well 6 year old golden retriever and 7 month old cat. He is outnumbered in his household 4:1 (Girl to Guy ratio).
Communication Skills
Listening Skills
Attention To Detail
Golfing Skills
Beard Growing Skills
Evan Aiello graduated from Christendom College and now works with Rose Roofing as a Project Management Coordinator. During his time at college and whilst becoming an Eagle Scout, Evan has developed himself into someone who is self-motivated, disciplined, and trustworthy. Evan is also praised for his clear and direct articulation, his courtesy, and his kindness.
Diligence
Level-headedness
Love of the gym
Love of anime
Taste for spicy food
Kadian is an Executive Assistant here at Rose supporting the sales team. With her vast knowledge and expertise in Brand Management and Marketing, she knows the ins and outs of forming and maintaining customer relationships. She is committed to delivering upon the promise that Rose offers; Raising the Roof every Shingle Time!
COMMUNICATION
QUALITY
KNACK FOR MOTIVATING OTHERS
TRAVELING
IMPERSONATION
Zellyn Alsol is a graduate of Bachelor of Science Major in Customs Administration. It was a leap of faith when she jumped to be a graphic designer 5 years ago. She’s very passionate about work and very determined to reach her dreams. Her greatest treasures are her family and friends.
Design Skill
Project Management Skill
Passion for her Job
Readiness for Adventure
Love for cooking
As Administrative Analyst, Aidan is responsible for designing and implementing operational systems to ensure Rose runs as smoothly as possible. Aidan’s coworkers appreciate her attention to detail, her organizational skills, and her light hearted attitude.
Problem Solving
Data Analysis
Love of Reality TV
Obsession with USWNT
Singing Ability
Listening Skills
Work ethic
Attention to detail
Ability to filet a fish
Ability to make sushi
Kathy is the Administrative Coordinator for the Rose Team. Her responsibilities include providing admin support to management, helping to organize/execute schedules between clients/team, as well as invoicing, collecting and allocating payments. Having spent many years in sales, Kathy’s true enjoyment comes from interacting with clients to ensure their customer experience with Rose is timely, efficient, and executed in a professional and enjoyable manner.
COMMUNICATION SKILLS
ORGANIZATIONAL ABILITY
CUSTOMER SERVICE EXPERIENCE
PICKLEBALL PROWESS
ABILITY TO RUN BACKWARDS
ABILITY TO FOLD FITTED SHEETS
TRAINING ABILITIES ORGANIZATIONAL SKILLS LOVE FOR BRITNEY SPEARS SKIING SKILLS ABILITY TO CHANGE A TIRE
Problem Solving Creativity Teamwork Ability to Work Under Pressure Fishing Techniques
Communication Skills
Attention to Detail
Cooking Skills
Love for Travel
Ability to Resist Ice-Cream
Giving Clients Consistency Hard Work Ethic Able To Take a Photo And Not Smile Ability to nap anywhere, anytime Able to eat a pizza in one sitting
Team Lead
Hugh’s love of interpersonal relations lead him to finding a home at Rose. Prior to Rose, Hugh was known for using his tenacity and work effort to complete tasks on time and build great rapport with his clients. Before accepting a position at Rose Roofing, Hugh got his Real Estate license and was working on refurbishing a home in south Reston. He is excited to grow with the business in this new season of life. On his free time Hugh enjoys aquatic sports, hiking, reviewing movies/albums with his close friends, and continuing his grandfathers model train collection.
Customer Relations
Work Ethic
Love for Desserts
Readiness for Adventure
Need for Spell Check and Editor
Team Lead
Hugh's love of interpersonal relations lead him to finding a home at Rose. Prior to Rose, Hugh was known for using his tenacity and work effort to complete tasks on time and build great rapport with his clients. Before accepting a position at Rose Roofing, Hugh got his Real Estate license and was working on refurbishing a home in south Reston. He is excited to grow with the business in this new season of life. On his free time Hugh enjoys aquatic sports, hiking, reviewing movies/albums with his close friends, and continuing his grandfathers model train collection.
Customer Relations
Work Ethic
Love for Desserts
Readiness for Adventure
Need for Spell Check and Editor
Patrick was born and raised in Reston Virginia where he developed his appreciation for nature and architecture. Currently a student attending the University of Mary Washington, Patrick is finishing his degree in Philosophy this fall but has been all over the map. His goal is to one day build a house and host a giant party there.
Love of animals
Attention to detail
Listening skills
Communication Skills
Willingness to play golf or grow a beard
Work Ethic
Communication Skills
Ability to Climb a ladder
Ability to relax
Cooking Skills
Communication skills
Leadership
Determination
Love for food
Shopping ability
Communication skills
Listening skills
Lifting heavy things
Getting out of bed to watch the sunrise
Work Ethic
Scheduler & Purchase Manager
Ricardo is a Scheduler & Purchase Manager at Rose Roofing and Restoration. He is hardworking, respectful and loves to help people save thousands of dollars on their roof. He moved from Venezuela to the US just a couple years ago and has a bunch of fun stories to tell around. When he’s not working you’ll probably find him at your local gym or hiking somewhere.Honesty
Kindness
Spanish
Soccer
Gym-rat
Marketing Skills
Love of RedBull
Hype Man
Love for the Greenbay Packers
Love for Gym
Team Lead
William McMinn is a recent east coast transplant escaping the Arizona heat as he recently graduated with a Bachelors in Economics from Arizona State University. William is a hard worker with a personable disposition. He is a dedicated father to a 2 year old boy with a baby girl on the way.Communication Skills
Mountain Biking Abilities
Household Chef Skills
Teamwork Skills
Adaptability Skills
Team Lead
William McMinn is a recent east coast transplant escaping the Arizona heat as he recently graduated with a Bachelors in Economics from Arizona State University. William is a hard worker with a personable disposition. He is a dedicated father to a 2 year old boy with a baby girl on the way.
Communication Skills
Mountain Biking Abilities
Household Chef Skills
Teamwork Skills
Adaptability Skills
Nathanael grew up in Front Royal VA, where he started volunteering with the fire department at age 16. By 17, he was an EMT and served multiple communities professionally over the next 5 years. Nathanael continues to volunteer as an EMT while working for Rose and hopes to become a Paramedic someday.
Love of helping people
Fear of heights
Communication skills
Listening skills
First Aid
Ronnie grew up in rural Caroline, Virginia where he played soccer for a number of years. Now he spends most of his free time on his PC losing games online and enjoying quality time with friends and family.
Communication
Helping People
Attention to detail
Passion for cooking
Ability to cook
Andrew loves working at Rose Roofing and Restoration. He loves talking to people and helping to put a roof over people's heads. He is a Christian who believes everyone should be treated with love, kindness, and compassion. His relationship with clients at Rose Roofing and Restoration is essential.
Punctuality
Hard Work
Compassion & Empathy
Grammar
Love of Golden Retrievers
Born and raised in a small town of Rappahannock, Virginia. Grew up on a 30 acre family owned farm where he helped raise cows, chickens & other farm animals, including 6 dogs who are his favorite beings on planet earth. Played sports for sixteen years and worked in sales for three years before joining Rose Roofing & Restoration. Gets his work ethic from his father who was a Green Beret and served his country for 12 years. Has 3 brothers and a mother who he loves dearly. People who have worked with Zeke, describe him as a respectful & personable young man with amazing listening & leadership skills.
Communication skills
Listening skills
Golfing skills
Day Trading skills
Tennis skill
Alejandro grew up and has spent his whole life in Fauquier county, a true cowboy at heart! Alejandro is a family man, gym-rat, and a very outgoing person! In his free time, he loves spending time with his family and friends. Alejandro has a goal of owning a company of his own some day.
Listening
Work Ethic
Attention to Detail
Barber/cosmetolog y skills
Creative Cooking Abilities
Communication Skills Comprehension skills Luck Walking Ability to work with others
Andre was born in Latvia and lived there for the first 18 years of his life. After moving to the United States, Andre quickly realized the food over in Latvia is infinitely better. He’s tried recreating his favorite recipes from childhood, but he prefers to do it when he is the only one home—that way no one gets poisoned if he messes up! Andre knows three languages: Russian, Latvian and English. He’s interested in learning another language, but he needs to keep practicing his native language, so he doesn’t sound like a foreigner when he goes back to visit. Before joining Rose Roofing and Restoration, he worked for Restoration Homebuyers as an Assistant Project Manager. He really enjoys the process of fixing old, run-down homes and transforming them into beautiful spaces. Now that he has joined Rose Roofing and Restoration as a Sales Representative, he is very grateful to work for such an amazing company as this.
Communication skills
Listening
Project Manager
Volleyball
Riding unicycle
Customer Relationship Manager
Evan is a Customer Relationship Manager at Rose Roofing and Restoration. Originally from Washington County Maryland, Evan has come to love the NOVA area, moving here to support his girlfriend while she finishes her studies at George Mason University. Evan is friendly, light-hearted, easy to connect with, and your go-to guy when you need a good laugh. Though new to this field, Evan’s determination will get him far.
Communication
Work Ethic
Listening Skills
Love for Flying
Football Skills
Roy is a sales Rep here at Rose Roofing and Restoration. Born in the District of Columbia, Roy spent the majority of his childhood traveling due to his fathers career with the department of veteran affairs. He attended Laurel Ridge Community College receiving a degree in health Science. Before Rose Roofing and Restoration for spent 3 years as a Peri Anesthesia tech at Inova Loudoun Hospital. He settled down in Virginia about 3 years ago with his beautiful Fiancé of 6 years and their dog. People describe Roy as hardworking and easy to talk to.
Work Ethic
Resilience
Amicable & Personable Nature
Humor
Meet Our Team.
Meet Our Team.
As the CEO of Rose Roofing and Restoration, Elizabeth is passionate about disrupting an industry that deserves a more customer service-oriented approach. With a former operations background in non-profit work, politics, and business startups, she is a force of nature when it comes to operational effectiveness, organization, and leadership. As the former COO at two high growth tech startups, Elizabeth is committed to serving her customers well.
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Matt is responsible for human resources, strategic planning, and search fulfillment for key additions to the Rose Family. Matt also serves as Chief Administrative Officer of a private equity advisory group. Prior to joining Rose, Matt was the CEO of Cathio, a donation and community engagement platform. He also served as an Executive Director with Corsica Partners, an executive search firm providing talent acquisition services to high-growth technology companies. Oh and he also co-founded a D.C.-based search firm out of college.
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Paul’s responsibilities include generating revenue, training and managing sales representatives, and overall company development. Prior to Rose, Paul was a Sales Manager for Roofsimple, where he was responsible for business development, lead generation, training, and management. Paul successfully helped the company transition from a retail roofing company to an insurance restoration company, growing the company’s revenue by 12x. With a focus in business objectives and strategies, Paul is a driven leader with a passion to help everyone reach the desired objective.
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Peter is a Senior Project Manager for Rose Roofing and Restoration. His attention to detail, friendly nature, and reliability all contribute to his efficacy in his field. Whether on site or in the office, Peter spends his weeks making sure every job runs as smoothly as possible. In his free time, he enjoys singing with his friends and, especially, honing his woodworking skills.
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Senior-level professional with 35 years of experience in project and operations management. Current PMP certification and a proven track record of managing projects to meet and exceed customer expectations and profit goals. Experienced mentor for project managers and technical consultants.
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Jordan Adams is a veteran and innovator of the solar and roofing door-to-door space. With over 20 years of sales, outbound, and door-to-door experience, Jordan has acted as CRO and founder of 2 large-scale solar sales and installation companies and CEO and creator of a door-to-door CRM saas company. His companies have consistently done over $50M in revenue and his skills in creating winning sales cultures and systems are well known industry-wide.
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As Administrative Analyst, Aidan is responsible for designing and implementing operational systems to ensure Rose runs as smoothly as possible. Aidan’s coworkers appreciate her attention to detail, her organizational skills, and her light hearted attitude.
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Kadian is an Executive Assistant here at Rose supporting the sales team. With her vast knowledge and expertise in Brand Management and Marketing, she knows the ins and outs of forming and maintaining customer relationships. She is committed to delivering upon the promise that Rose offers; Raising the Roof every Shingle Time!
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Zellyn Alsol is a graduate of Bachelor of Science Major in Customs Administration. It was a leap of faith when she jumped to be a graphic designer 5 years ago. She’s very passionate about work and very determined to reach her dreams. Her greatest treasures are her family and friends.
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Jodi is a Project Success Manager for Rose Roofing and Restorations. She has over eight years of experience in Marketing and Communications which have contributed immensely to the development of her Project Management skill set. Jodi’s greatest strength is that she is extremely detail-oriented. Her ability to have a granular level of focus has made her an asset to the team.
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Born and raised in Cleveland, OH, Nick served in the Air Force for four years. He attended Johnson & Wales in Denver for Culinary Arts and set tile for four years. He previously worked as a foreman of Quanta Utility Engineering Services testing the integrity of steel transmission towers before relocating to Northern, VA and joining Rose Roofing and Restoration. People who have worked with Nick describe him as a good communicator, honest, and a strong listener. He hasa beautiful 2 year old daughter with his partner, as well 6 year old golden retriever and 7 month old cat. He is outnumbered in his household 4:1 (Girl to Guy ratio).
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Kathy is the Administrative Coordinator for the Rose Team. Her responsibilities include providing admin support to management, helping to organize/execute schedules between clients/team, as well as invoicing, collecting and allocating payments. Having spent many years in sales, Kathy’s true enjoyment comes from interacting with clients to ensure their customer experience with Rose is timely, efficient, and executed in a professional and enjoyable manner.
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Sarah is a Senior Recruiting and Training Manager for Rose Roofing and Restoration. Her hard work ethic, studious disposition, and communication skills make her invaluable to the company. Her coworkers appreciate Sarah’s light-hearted demeanor, straightforwardness, and encouraging attitude which allows her to thrive at Rose.
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Ricardo is a Scheduler & Purchase Manager at Rose Roofing and Restoration. He is hardworking, respectful and loves to help people save thousands of dollars on their roof. He moved from Venezuela to the US just a couple years ago and has a bunch of fun stories to tell around. When he’s not working you’ll probably find him at your local gym or hiking somewhere.
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Devi is a versatile professional with expertise in Management, Customer Service, HR, Admin, Operations, Projects and Fostering Innovation. She believes strongly in excellent customer service. She is detail-oriented, a team player, go getter and quickly masters new systems and procedures. Devi enjoys motivating others with her positive energy and quotes. Devi loves socializing and experiencing different cultures. She enjoys good food & spending quality time with God, Family, Friends & Pets.
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Stuart Senior is a Recruiting Coordinator for Rose Roofing and Restoration. Stuart finds fulfillment in matching the right people with the right roles, making a positive impact on both individuals and the company. Stuart's positive attitude and sense of humor create a fun and enjoyable work environment. His teammates admire his strong work ethic, reliability, and willingness to go the extra mile to help others. They consider Stuart a true team player and a joy to collaborate with.
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Matthew loves nothing more than a completed project and solving problems. He's very open to criticism and discussion. Anyone lucky enough to work with him will be happy to do so.
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John has been a project manager in roofing for 2 years. His communication and teamwork contributes to his efficiency as a project manager. His coworkers appreciate his kind demineur and determination to help Rose continue to provide great service.
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Elizabeth is excited to be at Rose working as an Administrative Analyst. She enjoys working with our customers and ensuring that the payment process goes smoothly. Her experience in customer service and her outgoing personality help her succeed and she looks forward to serving you!
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Delfin is a fun-loving individual who values integrity above all else. He believes in the importance of showing up, being reliable, and always giving his best effort. Completing tasks promptly and efficiently is a top priority for Delfin, as he strives to balance professionalism with a positive, energetic attitude.
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As an Executive Assistant here at Rose Roofing and Restoration Cassidee wears many hats. Her willingness to learn new tasks is beyond appreciated by the company and is what allows her to succeed here at Rose. Cassidee moved to Virginia in 2023 to be closer to family and to put down some roots.
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Evan Aiello graduated from Christendom College and now works with Rose Roofing as a Project Management Coordinator. During his time at college and whilst becoming an Eagle Scout, Evan has developed himself into someone who is self-motivated, disciplined, and trustworthy. Evan is also praised for his clear and direct articulation, his courtesy, and his kindness.
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I was born in Arizona and raised in PA, then moved down to Virginia in September of 2023. The experiences I’ve had in different parts of the world and America have helped me to be better able to reach common ground with most people. It’s also made me realize that I simply enjoy helping people out. Whether that was working on their cars or roofs, I get the most satisfaction out of my job when it’s a service to others.
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Jzel Serdenia is a CSM known for her exceptional skills in fostering client relationships and driving success. With a talent for transforming challenges into opportunities, Jzel combines strategic insight with a personal touch to deliver outstanding results. Her commitment to excellence and innovative approach make her a standout in any field, ensuring that every project not only meets but exceeds expectations.
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Hailing from New Jersey, Joseph came to work at Rose Roofing and Restoration in 2023. He enjoys the outdoors whether it's chopping wood or going on hikes. He spent the previous year building a monastery as a mason tender. In his spare time he goes to the gym and reads, and he hopes to take up a bit of blacksmithing.
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Cena moved to the USA in 2012 for freedom and to have the American dream in the land of opportunity. Cenas friendly demeanor and compassion plays a vital role in his success here at Rose.
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William McMinn is a recent east coast transplant escaping the Arizona heat as he recently graduated with a Bachelors in Economics from Arizona State University. William is a hard worker with a personable disposition. He is a dedicated father to a 2 year old boy with a baby girl on the way.
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Gwendolyn Palmer is a Sales Development Representative! for Rose Roofing and Restoration. She is firmly committed to producing consistently excellent results, and she believes any Rose Roofing customer should only experience the absolute best of what roofing companies have to offer. People that work with Gwendolyn describe her as adventurous, honest and knowledgeable, and always down to eat food.
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Originally from the finger lakes region of NY, Kaile relocated to Virginia in 2018 to escape the snow (really miss the wine though). Her passion for helping others learn and grow has made her an asset to the training and onboarding team. Outside of work Kaile enjoys crushing it on the kickball field and watching the Chicago Bears lose on Sundays with her closest friends and family.
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All it takes is three easy steps.
All it takes
is three easy steps.
Reach out and schedule a free consultation.
We identify if you need to repair or replace. We do what you NEED, not what lines our pockets.
You sign the paperwork and we get your project done as quickly as possible.
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